# Adding Audiences to Experiences ### About this export | Field | Value | | --- | --- | | **content_type** | lesson | | **platform** | contentstack-academy | | **source_url** | https://www.contentstack.com/academy/courses/personalize-foundations/adding-audiences-to-experiences | | **course_slug** | personalize-foundations | | **lesson_slug** | adding-audiences-to-experiences | | **markdown_file_url** | /academy/md/courses/personalize-foundations/adding-audiences-to-experiences.md | | **generated_at** | 2026-05-28T12:30:07.861Z | > Part of **[Personalize Foundations](https://www.contentstack.com/academy/courses/personalize-foundations)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys. #### Video details #### At a glance - **Title:** Adding Audiences To Experiences - **Duration:** 3m 49s - **Media link:** https://cdn.jwplayer.com/previews/HOknJnAi - **Publish date (unix):** 1727654555 #### Streaming renditions - application/vnd.apple.mpegurl - audio/mp4 · AAC Audio · 113854 kbps - video/mp4 · 180p · 180p · 136079 kbps - video/mp4 · 270p · 270p · 147553 kbps - video/mp4 · 360p · 360p · 159726 kbps - video/mp4 · 406p · 406p · 165066 kbps - video/mp4 · 540p · 540p · 186748 kbps - video/mp4 · 720p · 720p · 219929 kbps - video/mp4 · 1080p · 1080p · 289684 kbps #### Timed text tracks (delivery) - **thumbnails:** `https://cdn.jwplayer.com/strips/HOknJnAi-120.vtt` #### Video transcript We'll first look at adding audiences to a segmented experience. By adding an audience to a segmented experience, you ensure that visitors see the most relevant content. We'll associate the audience with an experience through variants. To do this, make sure you're in the Experiences section of Personalize. Then enter the personalized segmented experience by clicking on it. Once you enter that experience, on the left-hand side, click the Configuration button, and finally, you can click the Add Variant button. Here, you can provide a variant name. I'll type Luxury or Relaxing. For the condition, you can select Match All or Match Any. I'll choose Match All in this case. Next, for the audiences, click in the menu to open a window where you can check all the appropriate audiences. I'll select the Luxury audience we created together and the Relaxation audience I set up on my own. Then click the Save Draft button to save that variant to the experience. After you save the draft, notice the button changes to an Activate Draft button. We'll come back and activate the experience once we've created some entry variants. But before we do that, let's look at configuring an A-B test experience. Click the back arrow in the top left to return to the Experiences screen. Next, click on the A-B test experience you set up, and again, click on Configuration. The first thing that you need to consider is if you want the variant distribution to be equally split or if you want a custom distribution. In A-B testing, variant distribution is how you decide to split traffic between different versions of your content. You can either divide traffic evenly across all variants or adjust the split to favor one version over the other. For this example, I'll choose equally split. Then we have to add our variants. Short UID is a unique ID that is automatically assigned to each variant, which is used in the Personalize Edge SDK and the Personalize API requests. The variant name should be something meaningful and easy to understand what it is. This name will be reflected in the Entry Editor for the entry variants in the CMS. Each A-B test experience has to have at least one variant. The experience is reflected in the CMS as a variant group, and you can create an entry variant for each of these through the Entry Editor. I'll add Adventurous to the first one and then add another of Straightforward. In terms of traffic distribution in percentage, for the equally split distribution, you'll notice it's automatically calculated, but when using custom, you can specify the percentage based upon your preference and your needs. Next, under Metrics, we'll add an event, specifically the click event we set up earlier, which is available in the Event Name menu. Any events you create will be displayed within this menu. Finally, you can determine who to target with this experience. By default, it's set to Everyone, but you can change that to be Selective. Then you can create a rule that matches all or any of the audiences you specify. I'll leave it set to Match All, and then I'll choose the Luxury and the Relaxed audiences. Click the Save Draft button. And that's it! Thanks for watching! If you liked this video, please subscribe. See you in the next video! #### Key takeaways - Connect **Adding Audiences to Experiences** back to your stack configuration before moving to the next module. - Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment. - Re-read the delivery versus management boundary for anything you changed in the entry model. ## Supplement for indexing ### Content summary Adding Audiences to Experiences. Adding Audiences to Experiences in Personalize Foundations (personalize-foundations). ### Retrieval tags - Adding - Audiences - Experiences - personalize-foundations - lesson 06 - Adding Audiences to Experiences - personalize-foundations lesson ### Indexing notes Index this lesson as a primary chunk tagged with lesson_id "06" and topics: [Adding, Audiences, Experiences]. Parent course slug: personalize-foundations. Use asset_references URLs as thumbnail hints in search results when present. Never surface LMS quiz content or assessment answers from this file. ### Asset references | Label | URL | | --- | --- | | Video thumbnail: Adding Audiences to Experiences | `https://cdn.jwplayer.com/v2/media/HOknJnAi/poster.jpg?width=720` | ### External links | Label | URL | | --- | --- | | Contentstack Academy home | `https://www.contentstack.com/academy/` | | Training instance setup | `https://www.contentstack.com/academy/training-instance` | | Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` | | Contentstack documentation | `https://www.contentstack.com/docs/` |